Old Spice Freshest places- advert revision

The deodorant company 'Old Spice' have used 'An outdoor campaign using tiny figures as a visual metaphor for how great you will smell using Old Spice' in order to sell their product to a younger audience. Typically the demographic for Old Spice was a older and mature audience however this campaign is appealing to a younger audience in order to broaden the companies demographic and increase sales. 
In the advert a young and well-built man is shown edited to have a Bahamas beach on his chest then blending into the background along with a volcano on the top of his head. The advert is heavily edited with multitudes of elements all combining to link with the slogan that is shown on the right hand side of the page. 
The male model is portrayed to be alluring and appealing to the audience. He acts as a role model to the audience as he promotes his characteristics to be achievable if the audience  The man is essentially the primary focus in this poster. He is dominating the screen and addressing the masculinity element that this poster wants to reinforce. The use of the volcano on his head could convey the explosive and strong powerful scent of the deodorant through subverting reality and portraying the masculine element. The model expresses a lustful and slightly cheeky side smile which conveys a youthful and adolescent attitude, which therefore relates to the intended audience. This advertisement appeals to men as it is addressing masculinity and playing on 'the desired man' portrayal, shown in this sense to be a 'well-built', physically attractive man on a horse in a tropical environment. This therefore conveys a sense of need for the 'Old spice' in order to achieve similarities to this character.  The masculinity and strength connotations is shown to be a big theme in the poster throughout, there are images of daring activities (such as fishing for a shark on the models shoulder)which promote the masculinity and therefore create a sought after product. The muscular strength on the model is also shown as although the sand covers the majority of the males body, the sand curves around the upper chest to show the pecks and therefore strength which overall promotes the product to a younger male audience. 
The slogan states 'Old Spice scent comes from an antiperspirant mine in the Bahamas. This fact has not been fact-checked'. This fabricated slogan creates a sense of luxury in the product with the connotations to riches and tropics through the proper noun 'Bahamas'. 
The main colour used in this advert is blue, used to show the clear sky and sea. The colour blue is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. We may infer from this that Old Spice is attempting to create similar associations to the colour and the deodorant product. 
As a whole, the elements of this poster work together to sell this product as it is aiming for a younger audience ultimately. In comparison to older posters this juxtaposes Old Spice's original ideologies which were aimed at older male audiences rather than the young male who are being aimed at today.